Successful SBC Summit Ukraine Concluded in Kyiv
On May 16th, the first all-Ukrainian conference on sports marketing, SBC Summit Ukraine, took place in the capital at UNIT.CITY. More than 350 guests, including representatives of sports organizations, business companies, and media, gathered at the event to share experiences and network.
With over 35 speakers, the summit featured discussions on various topics related to the sports industry. The event kicked off with a panel discussion on «Ukrainian sports during the war: the task is to preserve and win», where Vadim Gutzeit, the president of the NOC of Ukraine, highlighted the successes in excluding Russian and Belarusian athletes from major international competitions. Two-time Olympic champion Lilia Podkopayeva underlined the importance of supporting young athletes during times of conflict.
Irina Shinkarenko, the deputy head of «Epicenter K», shared how the company supports sports during the war, including the joint project «Intersport» with the «Children of Heroes» foundation. Yaroslav Chuyko from Setanta Sports discussed effective brand collaboration strategies, using Setanta Sports and Netflix as an example. Evgen Yatsenko from FAVBET talked about making Ukrainian sports clubs and companies more attractive to potential sponsors.
